When you hear the term rhinoplasty what comes to mind? Twenty-five years ago, most people were not familiar with the procedure. However, today in most urban centers with large populations, such as New York, nearly everyone knows what a rhinoplasty is. Those who are not familiar with the term will surely be familiar with the colloquial term – nose job.
Rhinoplasty is a blanket term for most procedures on the nose, which can address aesthetic issues like size, shape, length, width, symmetry, nostril shape, as well as functional issues such as speaking, and breathing difficulties. These procedures can be done in a number of ways and can be addressed differently by different surgeons.
Rhinoplasty is one of the most common and sought after cosmetic procedures on the market. Not only do hundreds of thousands of Americans undergo the procedure annually, but also an enormous number of foreigners travel to American soil seeking rhinoplasty in cities like New York and Los Angeles in a market that sets the global standard in plastic surgery.
Rhinoplasty in America has developed from what was once a standard procedure producing standard results, into an organic procedure that can be custom tailored to suit each individual’s desires with unbelievably accurate results. Because the procedure is now so common, the number of skilled surgeons has continued to grow and the methods continue to become more and more innovative and produce even better results because patients have come to expect and demand those results.
Rhinoplasty today is a far cry from the cookie cutter procedure it once was. And that is indeed fortunate since so many of us are now seeking improvement on the nose nature provided us.