Did you have a huge 18th birthday party, back in the day? Perhaps your parents hosted a party in the house, invited your good friends, and maybe even bought you a car if you were lucky. But what would you do if your daughter asked you for a breast augmentation or Botox for her 18th birthday party? Well according to the ASAPS, over 12,000 teenagers in 2008 received Botox or Dysport and over 8,000 received a breast augmentation surgery in 2009! Of course one cannot generalize and there are legitimate reasons young women would need to receive a breast augmentation (health reasons, severe back problems, etc.), but simultaneously lines do need to be drawn for how young is too young for certain cosmetic procedures. However, with the estimated $216 billion buying power of teenagers (one of the largest in years; source: www.mediapost.com), it’s no surprise that there is a surge of new products/companies marketing towards teenagers. In fact in Fall 2008, Allergan & Clinique (owned by Estee Lauder) announced a partnership for the launch of a new Skin Care line called “Clinique Medical” which is exclusively distributed in physicians offices. This is just one example of a large beauty company creating new products to appeal to this extremely powerful market.
New Trend: Teenagers receive Botox & Breast Augmentations